7 modules

Onsite or online

Flexible schedule

You Should Not Be Winging Your Game Plan

Do any of these sound familiar?

  • Your strategy is vague to say the least

  • It's hard to maintain a clear planning

  • Team is not feeling why their work matters

  • General update meetings are inefficient

  • Many ideas floating around, but little action

  • Analyzing performance feels like mission impossible

In this training, you will learn how to turn your business ambition into a clear strategy deck.


Training Modules

In 7 modules, you’ll work through practical exercises to sharpen key elements of your strategy: challenge, products, sales, marketing, operations, and planning. I'll take you through real-life examples and use our sessions to give you feedback on your work.

Strategy is an iterative process. I recommend a 7-week training with weekly 2-hour online sessions. However, if you're the type that benefits from powering through, you can choose a 2-day onsite course.

Book training

Clarify Your Challenge

Learn how to write a short narrative of the problem you're out to solve and how you plan to go about it.


Create Your Roadmap

Learn how to define the milestones you will follow to achieve long-term goals.


Differentiate Your Products

Decide how you want to position your products compared to alternatives in the market.


Choose Your market

Decide which sales channels you will activate and how you plan to compete.


Generate Awareness

Learn how to create a marketing plan to grab the attention of your customers.


Map your operations

Create an overview of your supply chain, internal work streams, and customer journey.


Make a plan

Learn how to set short-term goals and create a transformation map to reach them.

“I liked the course structure. It made it easy to see the steps I need to make. We built a roadmap with concrete milestones, which was essential for me to understand the resources I need in each phase so I could set my team up for success.”

Carol da Diva
Co-Founder of The Bridge @ Green School

“After 3 years of running to get Meet jack to market, it was a relief to have Ángel guide me through the process of designing our marketing team. Boost of energy to see how small changes had such a positive impact on our marketing results.”

Marjolein Pleune
Co-Founder of Meet Jack

“Ángel’s branding and team management insights brought new energy and ideas to our scrum teams. I believe he will be a key asset for any organization, specially those looking to redesign teams to perform in the digital world.”

Matthijs Geuzinge
COO at The Mobile Company


Lead with confidence

€ 1.790
  • 2-day training or 7 two-hour sessions

  • Onsite or online

  • Ongoing feedback on your work

  • Flexible schedule

Schedule intake call

What you'll get

At the end of the training you will have a strategy deck to lead your team in the right direction:

  • A plan to achieve your business ambitions

  • Stronger grasp on strategic decisions

  • Framework to revisit as you build your business

  • Elements to build pitches for investors, partners, or the team

Strategy deck example

Frequently Asked Questions

Who is this training program for?

This training program is for startup founders and corporate venture builders who are getting ready to scale their business and would benefit from having a clear strategy deck before pushing forward.

What is my time investment?

You will need 14 hours for the sessions and 28 hours for preparation. 

I often get asked, "Can I just follow the modules?"

To be honest, I wouldn't recommend it. You will only get results if you are willing to do the work.

How theoretical or practical is this course?

I would say 20% theory and 80% practical exercises.

We start each session by introducing the exercises, backed by a real-life case study. We'll then brainstorm how the theory applies to your business and I'll challenge the clarity of your wording along the way.

Will I have get the material at the of the training?

Yes, I will share all the exercises and case studies we covered during the training with you in a downloadable PDF format.

What if I'm not happy with the training?

You'll know the answer to this after the first module. If it's not what you expected, let me know, and I will refund your money. Consider the first module as a free trial.

This is the first Training in the Team Design Program

I recommend you start with this training. But if you already have a clear strategy on paper, then take a look at the other two trainings.

Business Strategy

Clarify your strategy on the product, marketing, sales, and operations levels.

Schedule intake call

Organization design

Define your team structure, roles, workflows, and work principles.

Read more

Team development

Optimize team governance and design training programs to boost performance.

Read More


Are you an Innovation or Accelerator Manager looking to introduce new modules into your training programs?

I've designed  programs for global organizations and coached 100+ startups and  innovation teams on the topics of Lean Startup, Business Modelling, Go-to-Market, Brand Thinking, and Brand Marketing.

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