A Little Structure Might be all You're Missing to grow Your business

If you are launching a new product or service to market, it probably feels like the weight of the whole world leaning on your shoulders. The pressure of meeting ambitious milestones with tight deadlines and limited resources gradually takes its toll. And yet, you feel that building the right team is all that's standing between you and business success. That's where this training comes in!

Building a Team Should Not Be a Daunting Task

Don't let these infamous challenges get you down:

  • You feel stretched in 1,000 directions

  • You get lost in all the business theory

  • You are paralyzed with indecision

  • All your good ideas get lost along the way

  • You end up hiring wrong people for the team

  • You enter a negative spiral of self-doubt

This team design training program is a series of workshops and practical exercises you can follow to create high-performing teams that will rise to your business challenge.

3-Part Program to scale your business

Whether you start a company or work on getting a new product to market within a larger company, you will follow similar struggles when building high-performing teams. In these trainings, you will learn a practical approach I've fine-tuned during my 10+ years of experience working with corporate innovation, agency, and startup teams.

Business Strategy

Clarify your strategy on the product, marketing, sales, and operations levels.

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Organization Design

Define your team structure, roles, workflows, and work principles.

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Team Development

Optimize team governance and design training programs to boost performance.

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“I liked the course structure. It made it easy to see the steps I need to make. We built a roadmap with concrete milestones, which was essential for me to understand the resources I need in each phase so I could set my team up for success.”

Carol da Diva
Co-Founder of The Bridge @ Green School

“After 3 years of running to get Meet jack to market, it was a relief to have Ángel guide me through the process of designing our marketing team. Boost of energy to see how small changes had such a positive impact on our marketing results.”

Marjolein Pleune
Co-Founder of Meet Jack

“Ángel’s branding and team management insights brought new energy and ideas to our scrum teams. I believe he will be a key asset for any organization, specially those looking to redesign teams to perform in the digital world.”

Matthijs Geuzinge
COO at The Mobile Company

What you can expect

To innovate, you need to communicate clearly and act decisively. Whether it's a business challenge you set for yourself or one you got entrusted with by a large organization, you are introducing something new into the market. And you are going to need a team to do it. Innovation challenges usually come with urgent time and performance pressures. And not to mention the responsibility of leading a team on your shoulders.

If you are building a team from scratch for the first time, I imagine you feel insecure and in awe of the road ahead.

These trainings will help you cut through the noise to quickly get your team design basics in place, so you can start tackling your business challenge one goal at a time.

This Training Program Will Help You:

Lead with confidence

You will learn to translate your thoughts into a strategy deck that helps communicate your business ambitions with the team.

Spot optimization opportunities

You will learn to put your way of working on paper and decide which are the best improvement opportunities.

Develop Routines and skills

You will learn a framework that will help you improve team dynamics and individual performance.

Frequently Asked Questions

Who is this training program for?

This training program is for startup founders and corporate venture builders who are getting ready to scale their business.

It's designed based on my belief that building the right team is the key to business success. I have seen many ideas fail, not because they weren't good, but because they lacked a great team to get things done.

That said, the trainings are also helpful for experienced leaders stepping into an existing team to fix a mismatch between the business challenge and what the team can handle.

What is my time investment?

It depends on the training you follow. Go to the specific training page to see an estimate of the time you will need to complete the training:

Business Strategy

Organization design

Team Development

How theoretical or practical is this course?

I would say 20% theory and 80% practical exercises.

There are many brilliant books and masterclasses out there on leadership. I love reading theory, but I see many people around me suffer through it. They either find it overwhelming, get stuck applying it, or go into endless overthinking loops.

These trainings are designed to help you quickly transition from theory into practice. Why? Because for most new team leads, the easiest way to digest the theory is through examples, analyzing case studies, and talking about the best practices.

Will I have access to the training material after I finish?

Yes, I will share all the workbook exercises and case studies we cover during the training in a downloadable pdf format.

What if I'm not happy with the training?

You'll know the answer to this after the first module. If it's not what you expected, let me know, and I will refund your money. Consider the first module as a free trial.


Are you an Innovation or Accelerator Manager looking to introduce new modules into your training programs?

I've designed  programs for global organizations and coached 100+ startups and  innovation teams on the topics of Lean Startup, Business Modelling, Go-to-Market, Brand Thinking, and Brand Marketing.

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About Ángel Figueroa Mayordomo

An Aerospace Engineer turned entrepreneur. From operational excellence consultant at Capgemini to sport tech startup founder and back to corporate innovation program lead at Aimforthemoon.

Today, I run Tortuga Solutions, an agency that invests in startups. We join co-founders to help them get the brand marketing in place and design a team that can scale the business. Or, as I like to say, we turtleize the company.

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