Clarify your Challenge

define team roles

Find your fit

Leave nothing to chance when it comes to building your team

Don't build your team based on unfinished thoughts and the hope that the right people will fall into place. You'll end up with an unbalanced team not working to their strengths, which will fail to rise to the occasion.

This course will help you define the exact roles you need on your team. You will learn how to clarify your business challenge, identify the skills to prioritize, and balance the four elements of team design. When you understand how these four elements interact, you will make better decisions and put the right team together to reach your goals.

Course modules

At the end of the course, you will know how to follow a set of simple steps to create a plan that starts with the end goal in mind.

You will have all the elements you need to structure your ideas and have the confidence to choose the right people and tools to tackle your specific challenge.

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Clarify Your Business Challenge

It's good to dream big, but to achieve great things you have to set realistic goals that you can chase one by one.


Design Your Team

All actions should have a purpose, think about what type of roles you will need on your team to get the job done.


Find your Team-Challenge Fit

Learn to balance between your business priorities and resources at your disposal to build a team you need to push forward.

“After 3 years of running to get Meet jack to market, it was a relief to have Ángel guide me through the process of designing our marketing team. Boost of energy to see how small changes had such a positive impact on our marketing results.”

Marjolein Pleune
Co-Founder of Meet Jack

“Ángel’s branding and team management insights brought new energy and ideas to our scrum teams. I believe he will be a key asset for any organization, specially those looking to redesign teams to perform in the digital world.”

Matthijs Geuzinge
COO at The Mobile Company

Sign up for the pilot program

This course is currently in the beta phase. The course material is ready to go, but I need the last step, which is none other than to create the video content people can follow at their own pace.

Before I finalize the videos, I want to guide a group of four people through the course to test and fine-tune the video scripts. I will personally work with the group as if it was one of my training programs rather than a self-paced course.

Would you like to experience my Team Design Training for a symbolic price of €179?

Apply for Pilot



Who is this class for?

The course is designed for first-time innovation leaders launching a corporate venture or running a company of their own. It's based on my firm belief that building the right team is key to business success. I have seen many ideas fail, not because they weren't good, but because they lacked a great team to get the right things done. With that said, the course will also be helpful for new team leads stepping into an existing team and needing to fix a mismatch between the business challenge at hand and what the current team handle.

What is my time investment?

Each course will need about 2 to 6 hours of your undivided attention. But magic is in the execution. One of my favorite quotes is from Abraham Lincoln, "give me six hours to chop down a tree and I will spend the first four sharpening the ax.”

You can run through the exercises in record time. But if you want to be effective, you might want to take your time to think about your answers and review them with a critical eye. Doing this will significantly increase the amount of time you need to complete the course. Not because it's difficult, it's actually quite simple which is what makes it challenging at the same time. It forces you to make choices and prioritize actions. Assuming of course you decided that you will design a team that fits your challenge and not leave it to chance, roll, and see how it goes.

How theoretical or practical is this course?

I would say 20% theory and 80% common sense meets practical experience.

There are already many brilliant books and masterclasses out there on leadership. I don’t aspire to add more to it. I love reading theory, but I see many people around me suffer through it. They either find it overwhelming, not sure how to start applying it. Or they tend to over consume theory, always learning more and more but failing to put it into practice in their day-to-day.

That’s where I come in. I take well-known business theory and complement it with my 10+ years of experience working with leaders from all types of companies and translate it into practical advice.

Why? Because for most new team leads, the easiest way to digest the theory is through examples, analyzing case studies, and talking about the best practices.

Are workbooks available after I finish the course?

Yes. You will have access to the online course material and downloadable workbooks as long as you have an active account.

What does ongoing support mean?

Once you get the license, I will invite you to join the course Slack. It’s a channel for anyone with an active online course license or for those who are participating in the one-on-one team lead training.

You will be able to ask questions about the course material and engage with other participants. After all, peer coaching is an effective learning method. Connecting with others who face similar challenges allows you to learn from each other. You can share best practices and failures or even keep each other accountable for getting the work done.


Online Courses

  • Follow at your own pace

  • Workbook exercises

  • Real life cases

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About Ángel Figueroa

I like to look at business teams in the same way I look at sports teams. It reminds me that business truly does not need to be complex. It can be as simple as setting your goal, understanding what you need to do to reach it, and getting to work.

I see many first-time leaders struggle to structure business ideas in a way that helps them make difficult decisions on who they need on the team to reach their business goal.

I designed this course to help them simplify what they need to do, so they create the headspace to set realistic goals based on the resources they have at their disposal.

More about Ángel

This is the first of a three course series

A series of online courses to help innovators design strong teams able to tackle their business challenge.

Team-Challenge Fit

Define your dot on the horizon and clarify the team roles you'll need to get there.

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Team Branding

Create a code your team can follow to nurture a strong team culture.

Coming 2023

Team Performance

Choose your team tactics and track progress to improve results.

Coming 2023